Monica and Friends: Comic book empire has 4.000 licensed products

For some, Turma da Mônica (Monica and Friends, successful English) came successful the mail. For others, she shows up connected TikTok.

The information is: The masterpiece of Mauricio de Sousa, who is turning 90 this month, changes shape, but is ne'er out.

And, successful 2025, seems much contiguous than ever. It is implicit 12 cardinal comic books sold each year, implicit 4,000 licensed products, apps with implicit 19 cardinal downloads, videos with 15 cardinal views, and partnerships with implicit 200 companies – from the nutrient manufacture to streetwear.

“This is our job: to support the essence of Turma, but to speech with children successful 2025”, says João Vicente, the company’s selling director.

The cardinal was licensing. Since 1967, erstwhile the Jotalhão herb extract reached shelves, Mauricio de Sousa Productions understood that it could behaviour concern with care.

And they made history: Jotalhão has go the world’s longest inactive progressive nether license. Today, the process is nonrecreational – each franchise (Turma da Mônica, Chico Bento, Horácio, Penandinho) has its ain strategy, and the filter is strict: lone those who stock the brand’s values are included connected the list.

From a concern perspective, it is astir an ecosystem. Besides the comic books – produced by MSP and published by Panini – the institution hosts events (such arsenic the Turma da Mônica Festival, which gathered 45.000 radical past year), has carnal spaces (such arsenic Mônica Ville successful Gramado oregon the classical Mônica Park successful São Paulo, with 1 cardinal visitors each year) and collabs with brands specified arsenic iFood, Cavalera and Tilibra.

MSP is besides progressive connected societal media. Cortes bash Chico, a recently made bid for societal media, had 2 cardinal views successful 4 days.

More than longevity, the marque managed to enactment relevant—truly an infallible plan.