Vivara grows in profit and revenue with investments in physical stores

The twelvemonth of 2024 was a challenging 1 for the ticker and jewelry industry. The uncertainty successful the demands of markets specified arsenic the United States and Europe, on with the slowing of China, has pulled the brakes on the Swiss acting field, which holds a 32% marketplace share. But successful Brazil, contempt the challenges, 1 institution from the assemblage stood out. Vivara, the biggest jewelry institution successful Latin America, has grown revenues by astir 18% since 2023.

With a nett net of R$653 million, marking a 71.4% summation compared to 2023, the institution stood retired from the remainder with a coagulated enlargement strategy of carnal stores. After opening 72 caller income points, the institution finished past twelvemonth with 457 spaces for carnal wholesale: 266 backstage stores, 180 Vivara Life, and 11 kiosks. The recently acquired 39.9 1000 quadrate meters contributed to a 15.6% maturation successful income successful 2024, surpassing e-commerce, which accrued by 7.1% and accounted for 14.4% of Vivara’s yearly sales.

“We did a beauteous effectual occupation from the position of improving our operations”, says Icaro Borrello, Vivara’s CEO. “We became much lean, much agile, with much operational efficiency. We person installed caller organisation centers and accrued the show of our income teams.”

Accelerated gait successful carnal wholesale

For the adjacent fewer years, Vivara sees the imaginable to unfastened 300 caller stores – immoderate of them extracurricular Brazil. In 2024, the institution inaugurated the archetypal portion successful Panama and expects to unfastened much shops successful the country. Together with planetary expansion, the strategy is to proceed commercializing the brand’s already consolidated products, specified arsenic jewelry (50% of the year’s sales) and watches (12%).

“Few companies, particularly successful wholesale, person grown arsenic overmuch arsenic we did. We person precise bully integrated enlargement and a oversea of opportunities ahead”, says Borello. “The situation is to support this robust maturation pace. But we person made a continuous enlargement plan, and we are resilient, which gives america the information to spell adjacent faster.”