'We are preparing Cimed to double in size in Brazil', says CEO João Adibe

Cimed's extremity is ambitious: to treble successful size successful the adjacent 5 years. Under the bid of João Adibe, the company’s CEO, the Minas Gerais radical wants to alteration the existent R$5 cardinal yearly profits to R$10 cardinal by 2030 – a strategy that combines dense concern successful infrastructure, portfolio amplification, and governance improvements.

“Our large situation is to marque the institution doubly arsenic large successful the adjacent 5 years, due to the fact that we person a request that is larger than our productive capacity”, affirms Adibe successful an interrogation to EXAME’s podcast “De frente com o CEO”.

To enactment growth, the institution started an enlargement process which predicts an concern of R$ 90 cardinal successful a caller logistical halfway successful Pouso Alegre (MG), wherever the company’s factory, which sould commencement moving by aboriginal 2026, is besides located. The archetypal signifier of the project, already being executed, is focused connected the summation of retention capableness and operational efficiency.

“We person collapsed our logistical part. This signifier is to amplify our capableness and hole for an cognition doubly the size”, affirms the CEO. “By the extremity of theyear, we should denote different acquisition, successful this case, a caller mill successful Brazil.”

The concealed down the expansion

With implicit 45 years of history, Cimed is contiguous 1 of the biggest pharmaceutical companies successful the country. It owns starring brands specified arsenic Lavitan, the fig 1 successful the Brazilian vitamin marketplace with a 35% marketplace share, and Carmed,  a lipstick balm which has surpassed 2 cardinal units sold. The institution is besides betting connected caller fronts, specified arsenic babe care, oral care, hairsbreadth attraction and star care, too a caller aesthetics line. But for Adibe, what sets the institution isolated is its scope into each Brazilian state.

“Brazil has galore regions. I deliberation the main differential that Cimed has is that it has built its ain vertical concatenation since 1990. We person a basal successful each Brazilian state”, affirms Adibe.

According to the CEO, this is the large concealed of Cimed: To deliberation similar a nationalist company, but to enactment with determination agility.

High inflation, interest, and caller challenges

Despite the optimism, Adibe acknowledges that the concern situation successful Brazil remains challenging. Constant ostentation and precocious involvement rates marque semipermanent readying hard and unit operational costs.

“With involvement astatine 15% a year, the entrepreneur indispensable cipher precise good earlier investing”, affirms.

Still, the CEO believes it is precisely successful moments of deceleration that the champion opportunities arise.

“I americium a Brazilian entrepreneur. Even erstwhile the state is limping, we tin find opportunities”, says the executive, who presently has nary export plans. “Brazil is huge, and determination are plentifulness of opportunities. Meanwhile, determination is nary export expectation.”

Road to the IPO and a caller governance

The caller entranceway of an planetary money successful the institution reinforces investors’ spot and marks a caller section successful Cimed’s history, according to Adibe.

“Having the Sovereign Fund connected our broadside is an important endorsement. It shows that Cimed is acceptable for a caller epoch of growth, with professionalism and a semipermanent vision.”

With reinforcements successful concern and governance, the institution prepares to summation its nationalist beingness further, maintaining a absorption connected ratio and innovation. The question besides paves the mode for a aboriginal IPO.

“To get the IPO papers, the marketplace indispensable beryllium better. The institution is already prepared, but the infinitesimal indispensable beryllium right”, says the president.

Challenges of household succession

Besides the enlargement plans, Adibe manages 1 of the astir delicate topics successful household business: succession. The executive, who started astatine Cimed astatine property 15, says helium is preparing his children for the company’s future.

“I was made successful the institution by my father. Now, the ones to treble Cimed volition beryllium by children”, affirms.

Today, 8 household members enactment successful the company, including João and his sister Carla. “There is nary look to enactment arsenic a family. We larn each day, but we are complementary successful absorption and person clarity of purpose”, says the CEO.

Learning with the young ones

Experience, affirms Adibe, should ne'er beryllium an obstacle to learning. “I look astatine past generations for inspiration, but I besides larn with the younger ones”, affirms Adibe, citing Abilio Diniz arsenic 1 of his inspirations. This mentality, according to him, is what grants the concern its longevity and the changeless renewal of leadership.

“The country’s translation doesn’t travel from my procreation anymore, but alternatively from the young radical who are opening now.”

In what helium wants to accomplish, household remains his biggest inspiration, successful oregon extracurricular the company. “In my idiosyncratic life, I could person the fulfillment of having my children by my side. And, arsenic an entrepreneur, I could bid a batch of João Adibes present astatine Cimed.”